Plan, Save and Spend for what mattrs to you.

This year, in any part of the world, you’ll be bombarded by black Friday deals today.

Why is Black Friday special?

As per the Balance, Black Friday became a holiday in the US in the 1950s because a lot of people called in sick at work the day after Thanksgiving to have a 4 days long weekend. And well, since stores were open those days, shops began to sell more as people were on leave.

Where does the name come from?

Black Friday was originally named because the volume of people shopping created traffic accidents and sometimes even violence. Police coined the phrase to describe the chaos surrounding the congestion of pedestrian and auto traffic in downtown shopping areas.

What has it been in the past for Europe?

Amazon has brought up the concept in the UK in 2010 and during the next few years, Black Friday moved to the rest of Europe. The growth in sales has been tremendous is our continent as the basis 5 years ago was quite small. To this day, black Friday remains primarily a web-based phenomenon in our part of the world.

Should we foresee another increase in sales this year?

Overall, Black Friday sales have been increasing in Europe for the past 5 year.

However, the Washington Post tells us that retailers in Europe currently face a new worry: shoppers deliberately staying away in order to safeguard the planet.

While the International Buy Nothing day was set in reaction to Black Friday already in 1992, boycott has been increasing alongside the overall awareness of the customer on climate matters.

Other initiatives going on? #BlockFriday ?

In France, youth activists and Extinction Rebellion will be protesting at shopping malls and elsewhere in an action called #BlockFriday.

What should you do?

Well that’s up to you! We’ll tell you to save the money instead, which will do a favor for your future and for the one of our planet. But if you really need something, first check if you can’t repair the old one, then make sure the black Friday deal is worth it and then proceed.

Keep in mind though, buying nothing gets you 100% discount, and that, no black Friday deal will be able to beat.